Research & insights
Field data, local search benchmarks and practical playbooks from our work with cleaning, contracting, property maintenance and home service companies across the Lower Mainland. Written for owners, not marketers.
Latest
How door-to-door and in-person campaigns compare with digital channels for cleaning, exterior maintenance and contracting companies in the Lower Mainland.
Read the researchThe review, rating, category and website signals that separate the top three map-pack results for cleaning and contracting searches across Metro Vancouver.
Read the researchHow the three most common acquisition channels for service businesses compare on cost, lead quality, speed and scalability, and how to combine them by season.
Read the researchWhy response time is the most controllable driver of close rate for cleaning, contracting and home service companies, and a practical system for fixing it.
Read the researchHow cleaning, maintenance and contracting companies win recurring contracts from strata councils and property managers through structured in-person outreach.
Read the researchA month-by-month guide to demand for exterior cleaning, house cleaning, landscaping and renovation in the Lower Mainland, with recommended campaign timing.
Read the researchFindings at a glance
Headline figures from each report. Every number links to the research behind it, including methodology and sources.
doorstep conversations leads to a booked estimate in a well-targeted campaign
Local SEO3results shown in the Google map pack — the only positions most searchers see on mobile
Paid media3channels compared across cost, quality, speed and scalability
Sales operations7×more likely to qualify a lead when responding within an hour versus after (Harvard Business Review)
Field marketing12 motypical contract term, making each win worth far more than a residential job
Market insight2major exterior cleaning peaks each year: spring and pre-rain autumn
What we cover
Where do my best customers come from, how do I get found, how do I stop losing leads and when should I spend? Our research is organised around them.
How in-person campaigns perform, where they work best in Metro Vancouver and how to run them well.
Benchmarks, channel comparisons and the signals that decide who ranks and who pays too much per lead.
Speed to lead, follow-up systems and the habits that turn marketing spend into booked jobs.
Seasonality, demand cycles and local trends for cleaning, contracting and home service categories.
Our approach
Everything we publish starts with a question a client asked. Where should we canvass first? Why does a competitor with fewer reviews outrank us? Which channel should get the spring budget? We answer with what we can observe directly in our field reporting and search tracking across Metro Vancouver, and with public research where it exists.
Where we cite our own campaign data, treat it as directional: it reflects the businesses, seasons and territories we work in, and your numbers will differ. Where we cite third-party research, we link to it. If you would like the underlying detail behind any piece, ask — we are happy to walk through it on a call.
Talk to us about your marketBook a strategy call and we will map the neighbourhoods, keywords and seasons that matter for your services.
